AEG is a premium power tool brand targeted at the professional / trade sector within UK.
To generate new listings through national channels the brand launched an aggressive promotion supported by a high profile integrated communications campaign.
An integral part of the promotion was to capture end user data and to record and manage product servicing data.
Project: - Create an online registration website where end users could register their purchases.
Key features include;
Design ‘look and feel’ to be in keeping with that of the promotion & brand
Allow users to register products purchased
Capture data on end users for future marketing
Create a service area where 3rd party service providers log details on ‘repairs & servicing’ throughout the life of product
Create internal search and list functions for future marketing campaigns