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AEG
Online Registration & Data Capture
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AEG is a premium power tool brand targeted at the professional / trade sector within UK.
To generate new listings through national channels the brand launched an aggressive promotion supported by a high profile integrated communications campaign.

An integral part of the promotion was to capture end user data and to record and manage product servicing data.

AEG

Project:  - Create an online registration website where end users could register their purchases.

Key features include;
  • Design ‘look and feel’ to be in keeping with that of the promotion & brand
  • Allow users to register products purchased
  • Capture data on end users for future marketing
  • Create a service area where 3rd party service providers log details on ‘repairs & servicing’ throughout the life of product
  • Create internal search and list functions for future marketing campaigns
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